Experiential Marketing
45% of consumers value experiential marketing as having the greatest impact on them (IMI Consumer Track, 2006).
80% of consumers stated that experiential marketing is more likely to provide them with information – than any other form of communication (Jack Morton Worldwide Survey, 2006).
A deep, lasting interaction with a customer leads to a powerful increase in the depth of brand differentiation and emotional connection, which in turn accelerates the cycle of conversion and purchase.
Engagement marketing, sometimes called “experiential marketing,” “event marketing”, “on-ground marketing”, “live marketing” or “participation marketing,” is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand.
Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Consumer Engagement is the ultimate point in which a brand and a consumer connect in order to offer a true experience related to the brand’s core values. It is a long term connection that must be enhanced over time.
At IDY Experiential Marketing, we will provide you with innovative Experiential Marketing Display products, to help you maximize the engagement experience between your clients’ brand, and their respective customers.
One of our more recent
Experiential Marketing Displays
One of our more recent
completed experiential display projects
Some of our Marketing Display
Products for Special Events
Copyright © 2015 Identify Yourself ® is a
registered trademark of Maher Sign Products Inc.
Toll Free: 1. 888.269.9692
Phone: 905.696.8207
Fax: 905.696.8359
Email: pr@identifyyourself.ca
1415 Bonhill Rd. Unit 12
Mississauga, ON, L5T 1R2 Canada
